For the second year running our annual lunch is being held at the Institute of Directors on Pall Mall and the food will be prepared by head chef Roger Evans, featured on Masterchef in 2009. We split the bill between everyone who attends so "absolutely no freebies". Get your hands in your pockets, blow the cobwebs from your wallets and purses, and stump up the 120 English pounds to cover the cost of everything.
We have a top line-up of VIP guests, with football, rugby, tennis, athletics, boxing and cricket, all in the room. BBC, Sky and ESPN are all represented at senior level as are sports bodies such as Sport England, The Football Foundation, Special Olympics, The FA, Paralympics, The London Marathon, The Commonwealth Games etc.
Ok, so why the name sports podge?
For 16 years the Creative community have an annual event, www.podgelunch.com and for eight years the digital community have had www.digitalpodge.co.uk. It just seems to be a winning format that brings the most senior industry players together without ever taking itself too seriously. The creative podge lunches took five years to become "must-attend" events in everyone's diaries. Sports Podge achieved this in its second year and year five is already over-subscribed. An amazing achievement for an event that has no other agenda other than senior people in the industry meeting their peers over a fun lunch/supper in a great venue.
